Discover Sevn Travel Website
A responsive travel site focused on providing trip advice, travel guidelines, destination insights, and inspiration.
Client
Timeline
Type
Design
Overview
I led the visual design, design system, and branding for Discover Sevn, a website created to engage the New York City market as part of a strategic effort to boost global tourism revenue.
Project vision
Challenge
Spread awareness of the brand's mission statement to everyone interested
Encourage people from every background to take their first steps to travel
Reduce the roadblocks that discourage people from traveling
Digital Posters
To drive awareness and engagement, a series of digital display ads was created to resonate with the diverse New York City audience.
The visuals featured an everyday person to create a relatable, human connection.
Website Page Content
Design System
Interactivity
Interactive elements such as video content and personality carousels were incorporated to encourage user interaction.
The addition of gamification from the monthly trivia further enhanced engagement by introducing playful, incentive-driven experiences that keep users actively involved with the website.
Newsletter Engagement
Goal
To inspire a wide-ranging NYC audience to explore international destinations by making travel feel accessible, achievable, and exciting—while providing practical guidance to turn aspiration into action.
Benefit 01
Expanded awareness
and broader appeal among a diverse metropolitan population.
Benefit 02
Sparked curiosity and wanderlust
encouraging people to dream beyond local or domestic travel.
Benefit 03
Reduced barriers to travel
by providing tools, tips, and guides that simplify planning and improved confidence.
Result
The responsive travel guide website successfully attracted a broad and diverse New York City audience by offering relevant trip advice, travel guidelines, and destination inspiration. Targeted digital display ads drove a 85% increase in site traffic within the first 3 months, with click-through rates exceeding industry averages.
The site’s engaging content and mobile-friendly design improved user experience, leading to a higher average time on site and increased repeat visits. The campaign also boosted brand visibility and encouraged meaningful interactions, such as newsletter sign-ups and content shares.